Cultural differences – individualism (IDV)

by | Jan 29, 2012 | Cultural Dimensions, Intercultural Psychology | 2 comments

STEREOTYPED BEHAVIOR CAUSED BY IDV AT WORK

Individualism describes the degree to which individuals are integrated into a group as well as how much protection they seek in exchange for unquestioned loyalty.

 

Low Individualism:

  • Employee expects organization to represent his/ her interests
  • Promotion based on seniority
  • Company policy oriented on loyalty, adherence to job
  • Personal connection/ networking important (guanxi/ wasta)
  • Team targets acceptable

 

High individualism:

  • Employee is expected to represent his/ her interests
  • Promotion based on performance
  • Company policy promotes individual employee initiatives
  • Individual/ competitive targets
  • High fluctuation

 

Example: Rachel fighting for her interests in the legal drama series Suits.

 

2 Comments

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